Jodi Schubert travels near and far to find the best of East
and West Coast designers to create the refined, yet edgy look, she calls,
“ripped jeans with class,” for her clothing boutique, Over the Edge Apparel,
within the White Birch Plaza, on Commack Road in Commack.
Schubert, who opened her store in October, has always had an eye for style, but her resume wasn’t always reflective of it.
The business owner was working as a school psychologist when she decided to pursue the passion for fashion she’s held since she was a young teenager. She created an online store and by working from home, she built a name for herself in the world of online retail. Now, Schubert has her own storefront in the same shopping center as Orlando’s Family Style Restaurant. While Over the Edge Apparel is now a physical store, Schubert continues to ship items all over the United States through her online shop.
For Schubert, the switch from an online store to a physical building has been a pleasant one.
“I love the personal connection. I have customers who were online shoppers and now I get to meet them,” she said enthusiastically.
While Schubert spends most of her time at the store and fulfilling online orders, she also takes on quite a bit of traveling, including several trips a year to Los Angeles, Las Vegas and other parts of the West Coast, and East Coast, to find items that one wouldn’t typically find in a department store.
“I’m always trying to find what’s new and different,” she said.
Over the Edge Apparel is the type of boutique that anyone can walk into and feel that there’s something for her. Styles are contemporary ranging from rocker-chic to modern-bohemian, and those with a flair for country will find trendy western-influences, as well. The clothing comes in all-sizes and appeals to all-ages. Items start at around $20 and essentially all of the items in the store are less than $100.
“I wanted an open environment, comfortable and relaxed. I want people to come in here and not feel intimidated,” the storeowner said.
What makes the store unique are the special touches. Photos and artwork from Long Island artists and photographers give the walls their color and the dressing rooms make a customer feel at home, with large couches and a dressing table.
Schubert said that she receives shipments every day so there is constant turnover of the inventory, and always something new when a customer enters. However, for the best deals, head straight to the back of the store to check out the sale rack and half-off clearance bin.
One of the perks of being able meet face-to face with her customers is their reaction to putting on a great outfit, Schubert said.
“When they look in the mirror and see themselves…that’s my favorite part.”
Working first as an online business, Schubert has honed her social media skills, garnering more than 41,000 Facebook fans.
In addition to clothing, the store also has a collection of bags, accessories and jewelry and shoes.
The store is also available for shopping parties, in which customers can hold an exclusive shopping session for friends and have the entire store to themselves to browse and experience personal shopping with help from the store’s stylists.
The store is located at 285 Commack Rd., Commack. Store hours are posted daily on the shop's Facebook page.