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Business & Tech

ShopRite Thrives in First Year

Ten months after grand opening, ShopRite doing more business than anticipated.

Commack's is running smoothly and ahead of pace since , according to store president Seth Greenfield.

"I think that the store has really exceeded expectations," said Greenfield, whose family owns two other ShopRites, both in Plainview. "I'm here practically every day. Customer feedback has been overwhelmingly positive, which is very encouraging for me and my staff."

Greenfield said that what many people do not realize is ShopRite stores are cooperatives, not regular chain locations, which allows the individual owner the independence to make decisions better suited to their own customers.

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"What separates us is we're here listening to customers," Greenfield said. He used a recent example of a woman who asked him about a certain Kielbasa that was discontinued. She said she liked it and asked if it could be brought back. Although it hadn’t been selling well, Greenfield said he decided to give it another shot and the item reappeared on the shelf.

“She’s probably going to think, ‘You know what? Here, they listen,’” he said.

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Greenfield talked about the store’s current holiday program, which gives a free turkey or other selected Thanksgiving entrée to customers spending at least $300 while using their customer advantage cards over the six weeks leading up to the holiday.

“There’s no other retailer doing anything like it,” he said.

Customers outside the store were positive about their experience there. Larry DeLeonardis of Commack said the store seems to be doing “beautifully,” and called the prices and selection a cut above other nearby supermarkets. He said he used to shop at on Commack Road but travels the extra distance from his home to take advantage of ShopRite’s prices.

“It’s $3.29 for milk,” he said, holding a gallon. “It’s $3.99 at Giunta. That’s a big difference.”

Dix Hills resident Cheryl, who declined to give a last name, said she was excited when the Greenfields opened this store because she used to frequent one of their Plainview locations. She said she’s happy to have the same selection and “good prices” available closer to home.

She said the store’s shop-at-home service works well, adding a little more convenience to her grocery shopping. She also likes the employees.

“The people who work here are really nice,” she said.

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